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Space Shapes Experience
The impact of architectural design on group interactions is profound, especially in conference settings. Unique venues can significantly enhance the experience, as demonstrated by an event held in a historically rich brick factory that fostered a distinct atmosphere compared to conventional hotels. While securing such venues may involve high costs and logistical challenges, the result is a markedly elevated experience for attendees. The difference is often underestimated by those who have not experienced it firsthand, underscoring the need to recognize and invest in the influence that physical spaces have on community dynamics and engagement.