The Impossible-Tunity Scale

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Cindy created a new business plan, finished her semester abroad, then returned home to China to build a brand new company.
She called it VIP Kid.
The main take away is that the business is built on a bunch of things that Cindy already knew.

Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.

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