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OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

Marketing Against The Grain

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The Impact of AI Companies Built on Chat GPT

AI wrapper companies, built on chat GPT, may face challenges as OpenAI introduces a core software consumer front end for enterprises. OpenAI's move to allow functional teams to have their own models trained on their specific data, design, and tone of voice may negatively impact companies that offered customization of generic models. The success of AI adoption hinges on customization and meeting specific needs, signaling a shift away from wrapper businesses. Building a large venture-backed company on top of an ecosystem without full control and ownership poses challenges.

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