The Bootstrapped Founder cover image

296: Yong-Soo Chung — Surviving Serial Entrepreneurship

The Bootstrapped Founder

NOTE

Personal Holding Company - Unifying Brand and Projects

A personal holding company involves transforming personal interests into businesses, where the founder's personal brand serves as the distribution mechanism linking all projects. This setup allows the founder to leverage their identity and audience familiarity to create cohesion among diverse ventures under one umbrella.

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