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The Man That Makes Millionaires: How To Turn $1,000 Into $100 Million!: Alex Hormozi
The Diary Of A CEO with Steven Bartlett
Enhancing the Dream Outcome: Understanding Risk and Time Delay in Offers
To make offers more appealing, we try to enhance the dream outcome and make success likely. Time delay between purchase and results decreases value. Effort and sacrifice are factors that affect buyer behavior. Effort is starting things you don't want to do, like working out. Sacrifice is giving up things you enjoy, like sleeping in or eating your favorite foods.
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