How to Scale an Odesk Agency in 3 Years

The scaling of an Odesk agency can be effectively structured in three phases over three years. Year one should focus on identifying and honing a specific skill set, which is crucial for establishing a foundation. In year two, the emphasis shifts to marketing and selling that skill to clients, which is essential for generating income. By year three, the goal is to scale the individual skill into a broader business model, transitioning from providing a service as an individual to operating as a business entity. A common pitfall is selling the wrong skill or marketing it ineffectively during the second year, which can hinder progress. Additionally, mastering sales techniques, including direct selling and copywriting, alongside understanding marketing fundamentals, is vital for success. Focusing on these areas will increase the potential for profitability and sustainable growth.