Everlane: Michael Preysman
How I Built This with Guy Raz
Innovative denim production for environmental consciousness
The speaker discusses the challenges in launching denim and the innovative approach taken by a factory called Cytex to detoxify and repurpose denim dye into bricks. This approach has led the speaker's company to focus on environmental consciousness and sustainability. Although consumer behavior may not directly reflect concern for environmental impact, there is evidence that it creates resonance with the brand, showing that consumers want to engage with brands that contribute positively to the world.
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