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The Leadership Podcast cover image

TLP398: 15 Keys to Driving Employee Engagement with Stan Phelps

The Leadership Podcast

NOTE

Differentiating through Excellence with Minimal Effort

Authentic differentiation lies in adding value to the customer experience or simplifying the process of doing business with you. Companies like Apple and Amazon stand out by investing heavily in the 'how' aspect through vertical integration, but for those without massive resources, it's about finding unique ways to excel. Standing out in the marketplace can be achieved through small, distinctive actions that enhance the customer experience or streamline interactions, ultimately setting your brand apart.

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