Volume Negates Luck

To scale ads effectively, it is crucial to focus on volume rather than relying on luck. Increasing the number of ad creatives produced per week significantly improves outcomes. Success in marketing is often not about making a few exceptional ads but creating a large quantity of ads to increase the odds of success. By consistently generating a high volume of content and ads, it is possible to surpass competitors who may only be producing a fraction of the volume.

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