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#108 — The Practice: Shipping Creative Work — Seth Godin
Magic Minds
Begin and Become: Identity Fuels Commitment
Engaging in creative endeavors requires individuals to start taking action without needing formal validation or qualifications. The initial act of creating establishes a practice that intertwines with personal identity. Over time, the investment—both emotional and time-related—grows, making it increasingly challenging to abandon the path once chosen. This phenomenon is tied to the concept of sunk costs, as one's self-perception evolves alongside their creative journey. Surrounding oneself with like-minded individuals fosters a sense of belonging, reinforcing the new identity. As one transitions from mere participation to self-identification as an artist or creator, the resulting emotional bond to the activity strengthens commitment, making withdrawal from this identity increasingly difficult.
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