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#310 Walt Disney and Picasso

Founders

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The Origin of Mickey Mouse and the Power of Love in Branding

The story behind Mickey Mouse's name change from Mortimer to Mickey reflects Walt Disney's decision to create a character animated by admiration and love, in contrast to Picasso's Cubist characters driven by contempt and hatred. Despite the initial choice of an evil character, Disney's creation of Mickey Mouse resulted in an outpouring of love and admiration, as evidenced by receiving over 800,000 fan letters in 1933. This demonstrates Disney's ability to make people, especially children, truly love his creations. The comparison between Picasso and Disney serves as a lesson in branding, emphasizing that while hate and negativity may grab temporary attention, a lasting and beloved brand can only be built on a foundation of love.

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