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Breakthrough Lessons: Nail Your Niche
Pattern Breakers
The Concept of Delta IV to force a choice not a comparison
To succeed in a niche market, it's crucial to provide a product or service that offers a Delta IV experience, surpassing existing alternatives by at least four out of ten. This concept was exemplified by Lyft in San Francisco, where the taxi service was inadequate, making Lyft's ride-sharing service a clear choice. The key is to offer a product so superior that it forces consumers to make a choice without comparing it to existing options, as seen in Lyft's success.
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