Mayur Gupta, CMO of Kraken: When the S**t Hits the Fan
Building Better CMOs and Marketing Leaders
Importance of Great Content and Creative in Marketing
The power of great content and creative in marketing has been overshadowed by the focus on media reach in the past 15 years. It's crucial to prioritize quality content over spending money on media. CMOs should focus on driving organic growth and proving incrementality rather than solely on the money spent. To be a better CMO, remember that the marketing role is challenging, and it's essential to enjoy the battle. Additionally, focus on loving your brand, speaking the language of data, and obsessing over outcomes rather than outputs.
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