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Pres. Trump's New Tariff Threat, Super Bowl Morning-After Buzz, McDonald's Sizzles 2/10/25
Squawk on the Street
Strategic Pricing and Marketing in Fast Food
This chapter explores the intricacies of franchise fast food pricing and the use of value menus to convey perceived worth to consumers. It also examines the competitive tactics used by brands like McDonald's and Chili's in response to evolving economic conditions and consumer behavior.
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