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Don't Fear the Zeros: How Matt Theriault Built His Real Estate Empire From Scratch
The REtipster Podcast | Real Estate Investing
Focus on Price in Real Estate Negotiations
When negotiating real estate deals, it is crucial to focus on price first because sellers usually only understand price and not creative financing options. Attempting to introduce creative financing options immediately can lead to rejection as it may make sellers feel like they are being scammed or that something illegal is happening. By understanding that sellers are primarily concerned with price, you can approach negotiations more effectively by focusing on either getting your price with the seller's terms or the seller's price with your terms, thus obtaining control of the deal.
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