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Born Again Bootstrappers — An Interview with the co-founders of Wistia

INDIE AUDIO

NOTE

Adapt to Reality, Not Fantasy

The entrepreneurial landscape has shifted dramatically, moving from an era of easy venture capital access to a more challenging environment where sustainable growth is paramount. Entrepreneurs facing more realistic growth rates, such as 20-30%, may find it less appealing to pursue venture funding, as investors now prioritize genuine business performance over the lure of explosive growth stories. Additionally, there is a tendency among founders to seek shortcuts, often leading to excessive pivots, instead of focusing on building solid foundations for their businesses. The emphasis should be on nurturing real businesses rather than chasing unattainable growth figures exemplified by current market darlings.

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