Tobi Lütke on Creating Shopify for Americans as a German in Canada
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Embrace Complexity Over Simplicity
Businesses operate with such diversity that generalizing them proves challenging. Pricing strategies and aesthetics often mask the extensive background processing involved, which may blend intuitive decision-making with arbitrary choices. Economics attempts to consolidate numerous data points, but the inherent complexity and variability in product types and consumer behavior lead to conflicting trends. The experience of high inflation highlights the difficulties in tracking price movements, emphasizing the uniqueness of each product's market. Unlike physics, which relies on straightforward equations, the multifaceted nature of business and economics reveals a richness in complexity rather than a desire for simplicity. Recognizing and valuing this complexity is essential for effective company building and understanding market dynamics.
