The Importance of Rhetoric in Language Study

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Rhetoric, an ancient discipline alongside philosophy, is crucial for studying language effectively. It focuses on understanding language as a tool for persuasion, motivation, and idea expression. Despite fading from modern focus, it is more essential than ever due to its role in language comprehension and communication. Rhetoric serves as a meta-language, providing a deep understanding of language mechanics and how language is effectively utilized.

Robin Reames breaks down the major techniques of rhetoric, pulling back the curtain on how politicians, journalists, and “journalists” convince us to believe what we believe—and to talk, vote, and act accordingly.

Understanding these techniques helps us avoid being manipulated by authority figures who don’t have our best interests at heart. It also grants us rare insight into the values that shape our own beliefs.

Reames and Shermer discuss: rhetoric vs. facts (rhetorical truths vs. empirical truths) • the point of reason (to understand reality or to persuade?) • Canons of rhetoric: invention, arrangement, style, memory, delivery • bullshitters vs. liars • induction and deduction • rhetorical, ideological, and metaphorical thinking • how to debate contentious issues

Robin Reames is associate professor of English at the University of Illinois at Chicago, specializing in rhetorical theory and the history of ideas. Her new book is The Ancient Art of Thinking for Yourself: The Power of Rhetoric in Polarized Times.

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