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It’s not TV it’s HBO — the book
Channels with Peter Kafka
Competition between Amazon and HBO for hit shows
Amazon and Apple are competing against each other, with the Tolkien-themed show generating more buzz than Amazon's own offering. Although Amazon hasn't released official numbers, their NFL games have reportedly attracted more Prime customers than anything else. Despite the competition, the buzz generated by the Tolkien show has been deemed successful for Amazon. However, it's also a positive development for HBO as they have historically struggled to expand their hit shows into successful cinematic universes. The ability to create successful iterations of a hit show is crucial in this new era of television.
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