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"Turpentine VC" | Venture Capital and Investing  cover image

E14: A Deep Dive into Thrive Capital's Investment Strategy

"Turpentine VC" | Venture Capital and Investing

NOTE

Support Founders, Build Reputation

Selling effectively requires a focus on supporting founders and cultivating a strong reputation in the market. This approach fosters voluntary advocacy from founders, who recognize the value of being supported at critical junctures in their businesses. Maintaining a background presence helps clarify that founders are the primary focus, allowing them to shine while avoiding distractions from the brand identity. Cultivating relationships as trusted thought partners rather than pursuing overt visibility leads to authentic connections. Emphasizing a builder mentality, particularly at early stages, aligns closely with the experiences of other founders, fostering mutual understanding. Maintaining a beginner's mindset in creating new solutions and recognizing that building continues into the growth stage reinforces the idea that the journey of entrepreneurship is ongoing and collaborative.

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