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Maximize Value Through Self-Licensing
Creatives can enhance their productivity and reach by treating their intellectual property as a multi-channel asset. By proactively licensing their own ideas across various platforms such as newsletters, books, and videos, they create synergy rather than viewing each channel as an isolated effort. This approach allows for greater efficiency in disseminating content while ensuring that the original ideas are consistently leveraged and built upon, rather than waiting for external interpretations. The goal is to generate content simultaneously across multiple channels, enriching each medium with the same foundational concepts.