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The Fog Behavior Model of Behavior Design
Persuasion technology has shaped many of the apps we use today, and simplicity is the key factor in engaging people. This approach advocates designing behavior and making new habits, with a focus on untangling old habits rather than breaking them. The Fogg Behavior Model is a cornerstone of behavior design, describing the three factors that must come together for a behavior to occur: motivation, ability, and a prompt.