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LEVELS – A Whole New Level cover image

#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

LEVELS – A Whole New Level

NOTE

Prioritize to Survive: The Default Dead Mentality

Mental models serve as crucial tools for prioritization, particularly in startups where the default state is 'dead'. Leaders must consistently evaluate decisions based on their potential to either harm or support the company’s survival. If a decision does not threaten the company's existence, it's essential to accept some dissatisfaction from customers and focus on actions that keep the company 'default alive'. This perspective encourages a ruthless approach to prioritization and highlights the necessity of stepping back to assess the critical impact of decisions.

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