#672: Seth Godin — The Pursuit of Meaning, The Life-Changing Power of Choosing Your Attitude, Overcoming Rejection, Life Lessons from Zig Ziglar, and Committing to Making Positive Change
The Tim Ferriss Show
False Proxies
Proxies are used to make decisions about products and services without direct interaction with them./nConsumers use proxies to determine the quality of products, such as a book by its cover./nCompanies use proxies to make hiring decisions, such as evaluating education and interview skills./nProxies can be flawed and lead to incorrect decisions.
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Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages and Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED Talks are among the most popular of all time. He is the founder of the altMBA; the social media pioneer Squidoo; and Yoyodyne, one of the first internet companies.
His new book is The Song of Significance: A New Manifesto for Teams.
Please enjoy!
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[05:42] The changes of aging.
[10:07] How Seth gets over momentary lapses of optimism.
[16:13] The Carbon Almanac.
[18:40] Addressing 21st-century nihilism.
[26:23] Finding significance and making a difference.
[35:34] The boss and the bees.
[44:47] Ethically reclaiming meaning from work in the Quaker surveillance state.
[51:50] Seth’s impression of my efforts over the years.
[56:21] Circumnavigating false proxies.
[1:02:17] Employee retention.
[1:05:54] Let’s Get Real or Let’s Not Play.
[1:08:07] Zig Ziglar.
[1:12:12] Seth’s early career life.
[1:13:45] Seth’s current career life.
[1:17:01] The 140-year-old piano.
[1:19:35] Meetings.
[1:24:04] Page 19 thinking.
[1:27:37] Soliciting useful writing feedback.
[1:31:36] Parting thoughts.
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