Adapt or Fade: The Critical Problem Dilemma

Businesses must continually assess whether their identified problems remain critical as market dynamics evolve. Changes in customer workflows, regulatory landscapes, or emerging technologies can shift a problem from critical to non-critical, which necessitates immediate action to pivot offerings. Regular evaluations—potentially every few weeks or months—are essential to ensuring alignment with customer needs and addressing any new critical challenges that arise. Failing to adapt can lead to losing relevance and, ultimately, customers.