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Scaling Creativity: Josh Silverman on Etsy's growth, AI integration, and market strategies | E1985

This Week in Startups

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Focusing on Mission, Clarity, and Empowerment in Squad Work

Squads at Etsy consist of a specific team makeup and are tasked with fixing one customer problem, achieving one Key Performance Indicator (KPI), and have a set timeline. They are empowered to make any changes within the Etsy customer experience to achieve their goal. Leadership's role is to clearly define success and constraints, ensuring the right team is in place.

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