Offline with Jon Favreau cover image

Are You Treating Politics Like a Hobby?

Offline with Jon Favreau

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Building Empathy through Deep Canvassing

Deep canvassing is a practice focused on building empathy through vulnerable conversations that aim to understand the perspectives of others while expressing one's own viewpoint. By engaging in 15 to 30 minute discussions, individuals can create real connections and have meaningful interactions that go beyond traditional campaigning methods. This approach, championed by Dave Fleischer, involves listening to the other person, sharing personal stories, and finding common ground to potentially change minds effectively over time. Studies indicate that this empathetic storytelling and listening technique is more durable and impactful in shifting perspectives compared to conventional campaigning strategies like campaign ads or mailers.

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