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Luxury Brands Thrive on Certainty and Inflation Resilience
The market favors businesses with predictable cash flows and revenue growth, particularly in sectors like luxury goods. Brands like Hermès and LVMH thrive in any economic climate due to their sustained demand and ability to adjust prices with inflation. Hermès, especially, demonstrates remarkable growth in China, which constitutes half of its business, showcasing resilience despite local economic challenges. A comparative study suggests that the value of luxury items, such as Birkin bags, may even surpass traditional inflation hedges like gold and the S&P 500 over extended periods, emphasizing the premium status and investment potential of high-quality luxury products.