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Simon Sinek: Founder of The Optimist Company
Leading With Strengths
Craft Your Message, Choose Your Audience
Articulating a vision requires not only clear communication skills, which are learnable but often neglected, but also the ability to select the right audience. Those with innovative ideas often struggle to be heard, underscoring the importance of personal responsibility in communication. Two critical insights for effectively spreading ideas include starting with the 'why' behind a message, rather than just the 'what,' and understanding the law of diffusion of innovations. This law highlights that a small percentage of the population represents the early visionaries, followed by early adopters willing to embrace new concepts, while the majority may require more convincing. Recognizing these dynamics is essential for impactful idea dissemination.
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