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Give Me ONE Content Pillar & I'll Make You a Distribution Machine
Distribution First
How to Build a Content Calendar
Create a hierarchy of content with cornerstone pieces at the top, followed by core content and micro pieces. Use this structure for original research, ebooks, and other content. Start with top-tier content on a quarterly basis, then continue with monthly or weekly content like blog posts, podcasts, and webinars. Finally, focus on micro pieces like social content and emails. This approach ensures a well-rounded content strategy.
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