To effectively write sales copy on social media and in emails, utilize both direct and indirect promotional content. Direct messaging is explicit and drives traffic straight to your offer, exemplified by urgent calls-to-action such as a cart close email. Indirect messaging, on the other hand, employs a more subtle approach, using storytelling, insights, or casual content to build relationships. This can either be a non-promotional message or include a call-to-action that ties back to an offer after providing value. Both methods serve distinct purposes: direct posts are straightforward promotions, while indirect posts can nurture the audience and gradually lead to sales opportunities without immediate pressure. Balancing these two strategies is vital for engaging and converting your audience.

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