i worry that a lot of what's happening in corporate america to day is basically some form of green washing, you know. i think that the responsibility ultimately comes from the end consumer, buyer, customer of a product. Because if they have an alternative that offers them those trade offs, whether it's at a higher price or a lower price or the same price, then these companies really care about their downstream profitability. They're measuring atoms. It's just a little bit more complicated, and i think that people undress, timate that complexity.

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