The Small Business Big Marketing Podcast with Tim Reid cover image

How writing changed Tim Denning's business life forever | #637

The Small Business Big Marketing Podcast with Tim Reid

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Customer-Centric Business Approach

In business, following an unconventional approach learned from agile software development, the key strategy involves conducting numerous experiments based solely on customer feedback. The business owner continually creates new products like courses and a mastermind solely based on customer inputs, rejecting predetermined ideas about what customers may want.

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