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Search as we know it is officially over

The Vergecast

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Search for the Killer App

The speaker reflects on a meeting with Amazon executives where he questioned the lack of a 'killer app' for a product. Despite being told there are thousands of uses, he emphasizes the importance of a standout feature that can generate revenue. Years later, he observes that the product improved in its existing functions but failed to find a new standout feature.

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