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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

NOTE

The Art of Growth

Human psychology is a big part of business, with intuition taking you to the mountain and data getting you up the mountain./nGrowth work is optimization with the goal of improving a metric, usually incremental but transformative./nThere is a lot of science to growth work, but if there wasn't the art in it, I wouldn't love it so much./nGrowth is often applied to pretty much anything that makes the metrics go up, independent of testing or optimization work./nIt is important to have a metric that reflects the company's business value to consumers and the company's goals./nGrowth should be reassessed every 6 months or yearly, depending on the metric focus area.

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