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#41 - Prof. Jeff Jarvis - Rewriting Media's Business Model (Yet Again)
The Other Web
Sustainable Journalism and Technological Disruption
In considering the sustainability of journalism in the face of technological disruption, various models are examined. Vancouver, a large journalism market, contrasts with Saskatoon, a smaller one which can still be profitable. Jeff LG in Saskatoon needs $500,000 to be profitable within a year. Ken Doctor in Santa Cruz, with a larger staff and substantial funding, is aiming to expand to Oregon. Both organizations emphasize community relationships and local advertising to support journalism. The analogy of agricultural mechanization in the 1920s is drawn to illustrate potential job displacement in journalism due to technological advancements. The challenge lies in maintaining support for journalism as it undergoes transformation.
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