Don't Cut Price Without Purpose

Cutting prices to attract new clients is counterproductive; discounts should be reserved for loyal clients needing assistance. If one must lower prices, it should be done strategically without prematurely negotiating against oneself. Ensuring a clear path towards closing the deal is essential—confirm there are no other obstacles before offering a discount. This approach involves trial closing to ascertain that the potential client is ready to agree once the price is lowered, helping to maintain control over the negotiation process and avoid future regrets.