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Living with Intention - A.J. Wasserstein – Entrepreneur, Investor, and Yale SOM Professor

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The False Promise of Entrepreneurship and the Arrival Fallacy

Entrepreneurship holds a false promise of achieving happiness through building a business and a big exit. However, this leads to a huge disappointment as the psychological concept of the arrival fallacy reveals that yearning for something often leads to an overestimation of the joy it will bring. The pursuit of goals is usually more satisfying than the actual achievement itself, emphasizing the importance of the journey over the destination.

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