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Ryan Babenzien - JolieSkinCo - Season 02 Episode 01
Chew on This - Digestable DTC Content
**Whitelabelling creator ad account to boost organic content that does well **
Establishing a structured yet flexible approach to selecting creators for content promotion involves categorizing them into distinct 'buckets' based on their relevance and suitability. While there are some guardrails in place to avoid partnering with certain individuals, the focus lies in identifying creators who generate high-performing organic content. Whitelabelling their ad accounts can enhance marketing efforts by allocating media dollars to effective content, allowing for investment in diverse verticals, including beauty, fitness, art, and beyond. This strategic alignment ensures that the brand's messaging integrates naturally into various conversations within these creator communities.
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