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The Telegram Problem + Gov. Kathy Hochul on School Phone Bans + Kevin's A.I. Reputation Rehab
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AIO or AI Optimization, the next SEO?
AI Optimization (AIO) is emerging as a game-changing approach that parallels traditional SEO, focusing on how generative AI chatbots interpret and respond to queries about brands and individuals. Companies like Profound analyze chatbot responses to determine how various entities, such as car manufacturers or tech journalists, are ranked or perceived based on user prompts. Through comprehensive reports, these analyses reveal insights on how brands are viewed across multiple dimensions, including ethics, storytelling, writing quality, and accuracy. This information can significantly influence how brands position themselves in the market, highlighting the potential risks of understanding one's digital reputation with AI technologies.
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