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#94: Product Marketing and Career Coaching with Yi Lin Pei

The Dave Gerhardt Show

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How to Hire a Product Marketing Manager

Product analysts and technical writers were initially responsible for creating technical content on the Help Center. However, they were eventually moved to report into support. The focus shifted to hiring product marketers who possessed the necessary skill sets. The first hire was a go-to-market expert with relationship-building abilities. After six months, a second hire with strong research skills joined the team to work on positioning and messaging.

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