Utilizing Pop Culture in Social Media Marketing

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Using micro moments of society's infatuation and pop culture references can engage potential clients, even for 'boring' businesses like law firms or asphalt companies. For example, a law firm made a clever and silly video on Instagram, resulting in increased comfort and business inquiries. Similarly, an asphalt business owner started making TikToks which doubled their business revenue, demonstrating the impact of pop culture in marketing. Contextualizing content for different social media platforms is crucial, as the audience and demographics vary between platforms, and simply distributing the same content across all platforms doesn't guarantee success.

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