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Science Vs cover image

Social Media: Is It Rotting Your Brain?

Science Vs

NOTE

Seek Validation, Lose Time

Receiving likes and comments on social media elicits excitement and can create a compulsive need to check for updates, as the anticipation of new interactions reinforces the behavior. This cycle often extends time spent on social media platforms, paralleling the addictive nature of gambling, where the unpredictability of intermittent rewards keeps individuals engaged and returning for more. The momentary highs of validation lead to increased checking frequency, fostering a detrimental loop of distraction and time loss.

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