Build Demand Before Supply

Creating demand before launching a product is crucial for generating momentum. This can be achieved by showcasing prototypes, sharing beta program results for digital products, or demonstrating iterations of physical products. Building anticipation through effective communication leading up to the launch date is essential; it cultivates pressure that translates into heightened interest. Furthermore, leveraging real scarcity plays a significant role in prompting action by instilling a fear of missing out, which can further amplify excitement and urgency around the product's release.