20Growth: How Transferwise Acquired Their First 5M Customers: The Two Types of Content All Companies Must Create, How to Crush Competition With Performance Marketing, What Growth Hacks Worked and Did Not with Nilan Peiris, CPO @ Wise
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Harness Word of Mouth to Enhance Marketing Impact
Acquiring customers through a combination of paid marketing and word of mouth has proven effective, with a notable 70% of customers gained through organic referrals. The primary drivers of this growth include leveraging platforms like Facebook and YouTube, which support social interactions and content sharing among users. Targeted advertising to similar demographics within existing customer bases significantly enhances effectiveness. Additionally, creating valuable, SEO-driven content for YouTube enriches user experience and further stimulates word of mouth. There are two types of content recognized: on-topic content that establishes authority in a specific vertical, and off-topic adjacent content that broadens appeal and audience engagement.
Remember Everything You Learn from Podcasts
