"Once it's on film, that's the killer" The impact of repetition in comedy

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Once something is filmed, it can't be repeated on stage, unlike with musicians and their songs. Audiences don't mind hearing the same joke from a comedian, but they do mind hearing old material on stage. Funny is always better than not funny, so it's important to make what you say as amusing as possible. A simple way to gauge success during business talks is if the AV guys are paying attention. The best praise comes from impartial observers, like the security personnel at an event.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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