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#629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game

The Tim Ferriss Show

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Self-awareness, adaptability &

There are quite a few books that have impacted your thinking recently in the last few years or any let's just say timeless books perennial books. I probably buy more books than I read one of them is what we'll call leadership and self deception it's really a book about self-awareness  that we hand out to the firm. The average public company goes for 10 and 10 and a half years and dies but cities seemingly last forever you can throw nuclear bombs at cities unfortunately and they still keep moving why do something is last some finite periods of times and some things last much longer? It ultimately goes back to adaptability if something has a rigid purpose and you break the purpose it will die profits

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