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Adapt and Compete: Embrace Revenue Sharing
Recent developments indicate a strategic pivot in response to competition, specifically with AppLevin in the advertising sector. In an effort to recover from setbacks, Unity is proposing a revenue-sharing model with developers, mirroring the established practice of Epic Games with Unreal Engine. This shift reflects a broader trend in the industry where companies seek new revenue streams by adjusting their business models to capture a share of the success generated by third-party developers using their platforms.