Pitching Strategy

Summary: When pitching, prioritize the story and its relevance to the audience over simply promoting a product. Research the target's brand, content, and audience to ensure alignment and demonstrate genuine interest. For podcasters, ensure you consistently offer valuable content to your audience.

• 💡 Story-First Pitching: Lead with the story and its value to the audience, not just the product you're selling. The product is secondary to the narrative.
• 🧐 Audience Alignment: Tailor your pitch to resonate with the specific audience of the podcast or brand you're targeting.
• 📚 Thorough Research: Before pitching, deeply research the target's content, social media, and brand identity to demonstrate genuine interest and ensure your pitch aligns with their values and current marketing strategies.
• 🤝 Brand Compatibility: Influencers should align with brands that match their aesthetic and values to maintain authenticity and audience trust.
• 🎙️ Value-Driven Podcasting: Podcasts should consistently provide value to listeners and not solely focus on the hosts; if you can't commit to providing regular, valuable content, podcasting might not be the right medium.
• 🕰️ Dedication and Effort: Recognize that podcasting requires significant time and effort to deliver consistent, high-quality content.

Key Takeaway: Authenticity and relevance are paramount in successful pitching and content creation.

• "The book is the ancillary product. That's just the thing that you're going to be able to kind of sell throughout the end. What you're delivering is really that story and that personal brand that made the book happen" —Julie Solomon
• "You have to have something interesting to say [...] you have to have something that you can kind of carry to the audience on a regular basis" —Speaker 2