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ALCOHOL: The Good, the Bad, and the Bubbly

The Next Big Idea

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The Power of Social Drinking Signals

Engaging in social drinking, even if opting for non-alcoholic beverages, carries a subtle societal pressure. Holding a glass can trigger a placebo effect of relaxation, regardless of the drink's content. The act of holding a glass of wine can evoke feelings of sophistication, adulthood, and elegance for some individuals, influenced by societal constructs and media influences.

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